Two important tweets today announced a new product that thousands of dancers have been waiting for for years – pointe shoes in ‘Ballet Bronze’ and ‘Ballet Brown’.
Traditional pink shoes, while flattering for white skin, ruin the line of a darker-skinned dancer. The good thing too, is that one of the most prestigious ballet shoe firms has pushed this project through – Freed of London.
Freed’s has been making ballet shoes for 90 years and their pointe shoes are favoured by many star dancers the world over who regularly place their orders with the UK firm.
After over a year in development, Freed of London are proud to introduce, two new colours to our Pointe Shoe collection… ‘Ballet Bronze’ & ‘Ballet Brown’ 😍
The new colours are available to buy as an express Special Order from the Freed of London store as of today!😁 pic.twitter.com/Pb5AOeWD3T
— Freed of London (@FreedofLondon) October 22, 2018
London-based dance company Ballet Black have collaborated with the development of the shoes. The company, founded in 2001, employs international dancers of black and Asian descent.
— Ballet Black (@BalletBlack) October 22, 2018
This is epic! Check out the amazing announcement from
Freed of London and Ballet Black!! We are ecstatic! Dancers come in all colors, now their Freeds do too!!