The Verbier Festival returns to medici.tv

More than 30 concerts from the 2021 Verbier Festival will be broadcast live and available on replay on medici.tv

Medici.tv will stream 32 concerts live from the Verbier Festival for the fifteenth consecutive year. From 16 July to 1 August 2021, audiences around the world can appreciate some of the greatest classical artists including Joshua Bell, Mao Fujita, Valery Gergiev, Janine Jansen, Sheku Kanneh-Mason, Evgeny Kissin, Daniel Lozakovich, Mischa Maisky, Denis Matsuev, Maria João Pires, Lahav Shani, Gábor Takács-Nagy, and many more. In addition, more than 100 performances from previous editions will be available to watch on-demand. The concerts will be available on replay until 31 October 2021.

This year the Verbier Festival returns to live performances within the storied Salle des Combins and Verbier Église. The Festival can be experienced free of charge from anywhere via medici.tv. In 2020, when the Festival was unable to take place live due to the global pandemic, medici.tv and the Verbier Festival created the Virtual Verbier Festival: an 18-day online event that featured the most memorable moments from previous editions as well as brand-new content starring Festival artists filmed in various locations around the world. This special edition was viewed nearly 1.5 million times.

Medici.tv's history is inextricably linked to the Verbier Festival: its first online broadcast of the Festival in July 2007 was such a success that it inspired the foundation of the company, which has now grown into a world-leading platform for classical music.

Hervé Boissière, medici.tv's founder and CEO says,

When in 2007 we took a chance and shared the Festival's artists' talent online to audiences around the globe, the word ‘streaming' was practically unheard of. No one thought it was possible and yet the magic occurred from the very first live concert. The technical challenge was immense, and the disruption of existing standards was total. This brought us such joy, emotions and responsibilities.

Medici.tv was born in Verbier and has since become the largest online platform for classical music. The heritage is huge: more than 400 filmed concerts form this unparalleled video catalogue enhanced by thousands of musicians.

Gramilano( Editor )

Graham Spicer is a writer, director and photographer in Milan, blogging (under the name ‘Gramilano') about dance, opera, music and photography for people “who are a bit like me and like some of the things I like”. He was a regular columnist for Opera Now magazine and wrote for the BBC until transferring to Italy.

His scribblings have appeared in various publications from Woman's Weekly to Gay Times, and he wrote the ‘Danza in Italia' column for Dancing Times magazine.