The makers of San Pellegrino mineral water have teamed up with the Luciano Pavarotti Foundation to produce bottles of still and sparkling with the Pavarotti label. The international launch of the Special Edition bottle took place in New York with an installation about the Maestro’s life and career.
The exclusive bottles will be available in fine dining restaurants throughout the U.S. starting in late April and while supplies last.
The Foundation, started by his wife, Nicoletta Mantovani, after the Maestro’s passing, operates with the dual goal of keeping Pavarotti’s memory alive and of supporting talented emerging singers.
Stefano Agostini, CEO of Sanpellegrino S.p.A., said,
In a year full of extraordinary happenings in the world of music and Italian opera, we celebrate Luciano Pavarotti, whose remarkable voice and personality helped to develop a strong, positive image of Italy and the Italian way of living throughout the world, just as S. Pellegrino Sparkling Natural Mineral Water does.
To which Mantovani responded,
The Luciano Pavarotti Foundation is proud to collaborate with S. Pellegrino for this tribute to my late husband, Maestro Pavarotti, and Italian opera, particularly during a year that is so symbolic for the art form. As S. Pellegrino has done in the haute cuisine scene, Luciano conveyed the idea of Italian excellence every day through his love for music and the Italian lyric opera.
The exhibition AMO Pavarotti (‘amo’ meaning love, but also standing for Arena Museo Opera) will be on show in Verona until September 2013.