Are you Cecilia Bartoli's BIGGEST fan?
Decca is trying to whip up excitement about Cecilia Bartoli's new album, St Petersburg, precisely where it isn't needed. Her fans are excited anyway, aren't they? If you get an “OFFICIAL SUPERFAN STATUS” – yells the blurb – you will also get an “official Cecilia Bartoli Superfan pin badge as well as a signed copy of her forthcoming new album!” All very official then.
Of course, Bartoli's biggest fans are slightly different to Katy Perry's, and are not much interested in pin badges. In fact the real fans – those of the Cecilia Bartoli Forum (not official) were hurt by the campaign:
If there wasn't that ‘official Cecilia Bartoli Superfan pin badge', I wouldn't care that much about it. This I find quite humiliating.
What a stupid competition between so called fans. I can't believe that Cecilia agreed to this ignorant campaign.
Well, of course, she probably didn't. An idea was floated by her by some Decca whiz-kid about involving her fan base and she thought, why not! Or maybe they're trying to woo over Perry and Bieber's fans, though that seems a lost cause.
Whatever, Bartoli's discs certainly don't need adolescent hype, and her non-official superfans are going to buy the cd and go to her concerts anyway, whether they are sporting a badge or not.
Graham Spicer is a writer, director and photographer in Milan, blogging (under the name ‘Gramilano') about dance, opera, music and photography for people “who are a bit like me and like some of the things I like”. He was a regular columnist for Opera Now magazine and wrote for the BBC until transferring to Italy.
His scribblings have appeared in various publications from Woman's Weekly to Gay Times, and he wrote the ‘Danza in Italia' column for Dancing Times magazine.