English National Ballet has launched brand-new apps to help audiences enjoy the company’s digital content from its online platform ENB at Home.
‘ENB at Home’ is ENB’s dedicated on-demand video platform that gives audiences access to a wide range of ballet content from. With the new apps this content will now be available on mobile, tablet and TV devices.
Daniel Alicandro, Head of Digital at ENB, said,
We are very excited to be bringing another element to our online offering through these apps. The ENB at Home apps makes the online content we have available even more accessible and flexible for people to enjoy. Whether it be keeping fit or to watch a production, people will now be able to take part and watch wherever and however they like.
ENB at Home offers two services: Ballet on Demand which features ballet productions such as Swan Lake and Akram Khan’s Giselle and are available to rent at home for 72-hour periods; and BalletActive, which hosts a wide variety of ballet-based classes and fitness content led by ENB dancers and staff, available by subscription.
The launch of the apps means that as well as streaming over 120 ballet-based classes and fitness content available on BalletActive, subscribers can now save the classes to a personal list to download and watch offline. Users will also be able to download productions and documentaries from Ballet On Demand and then stream to their TVs or watch on tablets or phones.
ENB at Home app
Available on Android and iOS devices: Ballet on Demand rentals from £3.49; BalletActive free 7-day trial then £9.99 a month.
Top photo: Tamara Rojo in Akram Khan’s Giselle © Laurent Liotardo