In 1983 Palmolive were looking for “the face” to represent their products. The look had to be “acqua e sapone” (literally “water and soap”, meaning a look that was fresh and natural). They chose Carla Fracci.
Fracci became their poster girl for several years. Her beautiful house on the canal in Venice is called Palmolive, paid for not with the sweat and tears of dancing, but with gently rubbing her face with soap!
Graham Spicer is a writer, director and photographer in Milan, blogging (under the name ‘Gramilano’) about dance, opera, music and photography for people “who are a bit like me and like some of the things I like”. He was a regular columnist for Opera Now magazine and wrote for the BBC until transferring to Italy.
His scribblings have appeared in various publications from Woman’s Weekly to Gay Times, and he wrote the ‘Danza in Italia’ column for Dancing Times magazine.