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Natalie Portman’s personal ballet trainer sees business boom by 5,000%

18 May 2011 by Gramilano Leave a Comment

Three years ago, the New York City Ballet dancer and owner of fitness company Ballet Beautiful got a chance to train Natalie Portman for her role in the film ”Black Swan.” The association with Portman, said Bowers, expanded her market exponentially. Publicity surrounding the training convinced non-dancers that Bowers’ fitness regimen could work for them.

“People from around the globe became interested after ”Black Swan,” said Bowers. ”Demand is much broader.” Ballet Beautiful’s membership has skyrocketed in the last six months — up a whopping 5,000 percent. Today, Ballet Beautiful has nearly 8,000 clients.

”The movie created a lot of excitement and renewed interest in ballet,” said Bowers. ”And that’s been tremendous for my business.”

Graham Spicer version
Gramilano( Editor )

Graham Spicer is a writer, director and photographer in Milan, blogging (under the name ‘Gramilano’) about dance, opera, music and photography for people “who are a bit like me and like some of the things I like”. He was a regular columnist for Opera Now magazine and wrote for the BBC until transferring to Italy.

His scribblings have appeared in various publications from Woman’s Weekly to Gay Times, and he wrote the ‘Danza in Italia’ column for Dancing Times magazine.

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Filed Under: dance Tagged With: Black Swan, New York City Ballet

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Graham Spicer is a writer, director and photographer based in Milan, aka ‘Gramilano’. He was a regular columnist for Opera Now magazine and wrote for the BBC until transferring to Italy. His articles have appeared in various publications from Woman’s Weekly to Gay Times. He wrote the ‘Danza in Italia’ column for Dancing Times magazine.

Since 2022, Gramilano is pleased to welcome guest authors: Alisa Alekseeva, Paul Arrowsmith, Kathrina Farrugia-Kriel, Jonathan Gray, Marina Harss, Matthew Paluch, Jann Parry, Graham Watts, and Deborah Weiss.

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